UI/UX Design for FinTech: Tips & Examples

Igor Netahata

Igor Netahata

Head of the UI/UX Design department at Andersen

UI/UX
Aug 2, 2022
10 minutes to read
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“Wow!” “That’s exciting!” “What an amazing experience!” When was the last time you heard someone say these things about their banking experience? Probably never. But in the current digital climate, user experience is everything. And yes, that includes banking. The demand for smooth, streamlined, and bold FinTech design is increasing, and gone are the days of accepting your usual bank’s slow and glitching mobile banking app. There’s a whole world of new and exciting FinTech startups boasting innovative UI designs, a quick and simple onboarding process, and a mass of multi-functional features with rapid integration with other apps on your smartphone. An app’s FinTech UI design and overall user experience can be the entire company’s making or, if not executed perfectly, its complete downfall. And here’s why: Research shows that one in three people have expressed that they would stop interacting with a brand they love after just one bad experience – that’s just one unsatisfactory experience with a brand they trust and love! – and that percentage goes up to 59% if the bad experiences continue. This shows how easily and quickly people lose confidence in a brand – so your business might not get a second chance once you’ve committed a single UX mistake.

UX/UI Design for FinTech (img 1)

So for any business to swim rather than sink, it’s crucial to keep UX at the forefront of one's strategy and execute great FinTech UI design at all times.

In this article, we will talk about the main trends in FinTech right now and show you how you can create a great user experience for your clients every time and absolutely smash FinTech app design.

FinTech design trends to follow

Personalization

Let’s first talk about the interface in UI and, more specifically, how to make it more unique for each client. Personalizing the interface is a significant trend to implement to win UX brownie points with any audience. Users’ ability to select, move or remove different cards, accounts, currencies, wallets, savings, exchange tools, and loan tools will make the experience personal, streamlined, and therefore more pleasant for everyone. You could also implement personalized elements like targeted offers and discounts, relevant news, suggested services, financial advice and tips, and more.

Tailor-made UI/UX design for FinTech

When designing for FinTech, personalizing apps according to each user is not the only way you can create a unique experience for users. With the B2B market growing in the digital space, the need for tailor-made tools and software is not only trending, but becoming a necessity. There are hundreds, if not thousands, of processes involved in running an online business. Those who notice a new way to simplify these processes are onto a huge opportunity.

Total & multi-functionality

A few years ago, banking apps were just an addition to your bank account. Now people expect (as well as demand) to be able to complete absolutely every action online. As a result, total functionality has become a necessity for all banks, but it’s the neo-banks and other FinTech companies that are leading the race. Multi-functionality is another trend to look out for in 2022. With various FinTech tools popping up and the growing popularity of the Blockchain and crypto, users want to connect all their different apps, wallets, and accounts and be able to go between them to complete simple transactions quickly and on the go.

Gamification

The exciting outcome of neo-banking and innovative FinTech design is the realization that banking can be fun. But be warned, when designing for FinTech, going overboard m