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Andersen was approached by one of the world's largest online banks. The customer requested Andersen's expert IT team to develop an e-finance ecosystem based on their clients' multiple needs. As a result, the customer wanted to effectively obtain a considerable number of digital banking products and services while maintaining the highest possible industry standards.
Andersen's involvement in this complex IT project was based on the so-called lifestyle banking concept. That is to say, the ecosystem was expected to ensure the most customized and personalized user experience possible. Among other things, it allows the clients to assess and plan personal spending, invest savings, receive bonuses defined by the loyalty programs, book trips, buy movie tickets, book tables in restaurants, and much more. All the aforementioned services are made available via mobile apps and the website, in an intuitive and seamless fashion.
The core of the entire ecosystem is constituted by the bank itself, i.e. the world's largest independent online bank with 16.7 million customers. As a pioneer of digital banking, the customer does not have traditional offices at all. Instead, the bank operates a network of representatives responsible for delivering the company's products to any region of the country within the shortest possible time. In addition, the clients can interact with the bank via online channels and a contact center. To be as effective as possible, the bank implements its AI-fueled strategy and applies artificial intelligence and machine learning technologies to their communications. Hence, 80% of their HQ staff are IT professionals.
The Andersen team has been working in close contact with the customer to craft a super e-banking app. Our task was to ensure a unique user experience and deliver challenging outcomes to build an ecosystem for financial and lifestyle services. As a result, both individuals and businesses were to obtain a tool of unprecedented quality via mobile and web channels. Another goal of importance was to provide all the advanced super app services based on a single user ID.
Another key feature of the super banking app is its Marketplace. External partners cooperating with the bank can connect with the Marketplace via an open API. The latter uses an app-within-app model and offers targeted relevant products and services.
With Andersen's assistance, the bank is now in the right position to offer a super app for e-banking services and such capabilities as:
The resulting solution makes it possible for end-users not only to manage their finances but also provides them with such advanced lifestyle options as:
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
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