The Growth of Connected TV

Dmitrii Sidorov

Dmitrii Sidorov

Head of Media & Entertainment Technologies

Media & Entertainment
May 5, 2022
8 minutes to read

The adoption of Connected TV (CTV) is surpassing that of traditional or Linear TV with each passing day. Approximately 83% of the households in the US are already using this technology, which indicates the importance and dominance of CTV across the world. Having penetrated the market, CTVs give us an immense potential for advertising. Before we delve into the advertising aspect, let’s first understand more about CTVs.

What is a CTV?

Connected or Smart TVs are devices that use the Internet to enable the streaming of videos like Amazon Fire or Netfl