A Feature-Rich eCommerce Website
About the client
In this business case, we were approached by a footwear sales company. The company works as both a retailer and a news website covering trends and developments in the sneaker industry. Being a major hub for footwear enthusiasts and fans, the customer decided to thoroughly upgrade their web presence, and our company was an obvious choice for such an initiative.
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About the project
Andersen's web team was expected to match all the best eCommerce practices, making each user session appealing and intuitive and contributing to higher conversion and sales rates.
Challenges
The customer approached us as a one-stop-shop for all web-related needs. With us, the business wanted to obtain an eCommerce website capable of withstanding increased competition in the footwear domain. Andersen's team successfully addressed their needs in terms of engaging design, site analytics, SEO efforts, etc. Thanks to our enormous experience and well-tuned workflows, our company was the best candidate.
App functionality
While working on this web project, our experts accomplished an entire range of tasks:
- Redesigned the site header for the purpose of better engagement and visibility;
- Merged the two existing versions of the site, targeted at men and women, to create a single web presence;
- Optimized the mobile version of the customer’s site;
- Built a reselling marketplace for sneakers;
- Transferred all analytics capabilities from the old environment to GA4;
- Redesigned the main product pages, news section, and product lists;
- Transferred the app to SSR via Remix.
Solution
The customer is fully satisified with our deliverables. Andersen created the requested UI in total accordance with our jointly generated design guidelines, including product cards, modal windows, inputs, etc. We also provided assistance with Google Analytics and data analytics, as well as helped the customer implement effective SEO practices and strengthen their rankings and market positions. Finally, our team held thorough QA rounds for both the site and mobile app.
Project results
Andersen has achieved all the goals set by the customer:
- The look-and-feel of the web presence has been significantly upgraded, together with user experiences;
- Adaptation to the mobile-first best practices has been successfully carried out;
- The customer has increased their sales, won new site visitors, and improved their engagement rates.
Let's talk about your IT needs
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Customers who trust us
