Live Sports Streaming Platform
About the client
Screach offers a feature-rich solution for live sports streaming and venue marketing used by sports pubs and bars all over the world. Their mission is to provide end-clients – i.e. venues for sports fans – with convenient and reliable access to live streams of sports events.
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Challenges
The sports broadcasting landscape is undergoing a major shift as traditional satellite frameworks give way to over-the-top (OTT) streaming. Broadcasters are increasingly favoring digital platforms to reach broader audiences with more flexibility. In response to this trend, the customer set out to develop a comprehensive live sports streaming platform tailored for pubs and bars. The goal was to not only provide a diverse selection of live and on-demand sports content but also to boost venue profitability through fan engagement and targeted marketing.
Project overview
To meet the customer's ambitious goals, Andersen was tasked with creating a smart, multi-functional sports streaming software designed specifically for sports venues. This enterprise-grade app was intended to act as a one-stop-shop for TV entertainment and in-venue marketing needs. It had to support a wide variety of live sports streams, integrate venue-specific advertising, and remain compatible across multiple smart TV operating systems.
Moreover, the platform needed to adhere to modern best practices in the live streaming domain, including support for features like time-shifting, catch-up TV, and on-demand video playback. The solution also had to be technically robust, ensuring reliability, content security, and user-friendly management tools for venue operators.
As a result, our team engineered an IT solution that brings all the sports content providers together and delivers this content via a single, multi-functional app. The app generates enormous benefits for all the parties involved, i.e. the customer itself, their partner content providers, advertisers, venues, and sports fans. It can be downloaded via the Google Play Store (for Android-based set-top boxes, tablets, and smart TVs), LG Content Store (for LG smart TVs based on WebOS), and AWS Marketplace (for Fire TVs and Fire TV Sticks).
Solution
Andersen engineered a versatile, venue-centric sports streaming application that aggregates content from various sports rights-holders and delivers it through a single, easy-to-use interface. Available via Google Play (for Android devices), LG Content Store (for webOS), AWS Marketplace (for Amazon Fire TV), and compatible with Samsung Tizen, the app is optimized for smart TVs, set-top boxes, and tablets.
The solution enables venues to stream live and on-demand sports content including previously aired matches and club-specific video material while offering advanced functionality like:
- Time-shifting and pause;
- Personal video recording (nPVR);
- Fast forward and rewind;
- Integration with online stores;
- Local ad and menu display during breaks;
- Ad copywriting templates for venue owners to easily craft personalized, compelling messages for in-stream ad breaks.
The app maintains rights-holders' full control over content and pricing, contains no third-party product interference, and features full data analytics and optional anti-piracy watermarking. The unique joint viewing mode allows fans to watch events together virtually, enhancing social interaction around key sports moments.
Project results
The collaboration between Andersen and the customer has transformed the Screach platform into a fully featured, high-performing solution for sports venues. Key deliverables include:
- Seamless integration with social media platforms for fan engagement;
- Media distribution infrastructure;
- A comprehensive TV guide and catch-up TV support;
- A content store for on-demand offerings;
- Flexible subscription management for venues;
- A powerful admin panel for app and account management;
- Onboarding workflows and a built-in payment module;
- Localization for international markets including Poland and Spain;
- Chat integration for real-time audience interaction.
Andersen launched a PPC search campaign to promote the customer's streaming service to pubs and bars within a specific geographic area. The final application empowers venues to deliver exceptional sports viewing experiences while driving customer loyalty and increasing dwell time.
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