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A Sports Streaming and Entertainment IT Platform

Media & Entertainment
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A Sports Streaming and Entertainment IT Platform

About the client

Screach offers a feature-rich solution for live sports streaming and venue marketing used by sports pubs and bars all over the world. Their mission is to provide end-clients – i.e. venues for sports fans – with convenient and reliable access to live streams of sports events.

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Sports broadcasters are abandoning the traditional satellite framework and opting for streaming (OTT). The customer intended to follow that trend and offer a wider choice of live sports content for venues. Thus, the business ordered a live sports streaming platform for pubs and bars with venue marketing functionalities. The resulting solution was expected to ensure the best possible content consumption experiences for fans to ensure their loyalty to the venues and boost the venues' profitability.

Project overview

Andersen's primary mission was to deliver a solution that would fully meet the ambitious requirements of the customer – a tool specifically catered to venues for sports fans. The resulting software was expected to grant convenient and reliable access to streamed live sports events on venues' terms. This priority mandated increased attention to the best industry practices and full consideration of the latest trends in the Live Streaming Software domain.

This sports streaming software project was delivered in full conformity with the ongoing tech trends Screach wanted to capitalize on. As we already mentioned, more and more sports broadcasters are switching from the traditional satellite approaches and relying on the potential of streaming. Hence our customer was determined to follow suit and provide a wider choice of live sports content for venues. The task was both ambitious and challenging, as the resulting all-in-one solution was supposed to serve as a one-stop shop for venues' TV entertainment and marketing needs.

As a result, our team engineered an IT solution that brings all the sports content providers together and delivers this content via a single, multi-functional app. The app generates enormous benefits for all the parties involved, i.e. the customer itself, their partner content providers, advertisers, venues, and sports fans. It can be downloaded via the Google Play Store (for Android-based set-top boxes, tablets, and smart TVs), LG Content Store (for LG smart TVs based on WebOS), and AWS Marketplace (for Fire TVs and Fire TV Sticks).

duration12 months
Microsoft Dynamics 365
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Tab with sports categories and recommended broadcasts


The customer has obtained a ready-to-use advanced app for Smart TVs. Now, they can broadcast both streamed live sports events and on-demand videos to fans – for example, matches and games that have already been held, together with other sorts of relevant video content related to sports and clubs. The app supports the entire range of expected functions, including time-shifting, pause, personal video recording, integration with the online store, and the ability to place venues' local ads or menus on the screen.

The platform crafted by our tech team has the following key features:

  • Rights-holders exercise 100% control over the content and pricing policies, as per a consumer app;
  • No brand/product interference from the customer (i.e. there are no third-party ads);
  • Full data analytics;
  • The resulting enterprise app features the same content as the consumer solution;
  • Optional anti-piracy watermarking.
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Functionality for watching sports matches with friends
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Screen demonstrating joint online viewing mode

Project results

Andersen's involvement in the project has ensured significant and value-adding changes for the Screach portal. Among other things, our contribution to the platform’s development includes the following features and modules:

  • Integration with social media;
  • Media distribution;
  • TV guide/catch-up TV;
  • Content store;
  • Customized subscription management for each of the venues;
  • Admin panel for App management;
  • Account management;
  • Chat integration;
  • Onboarding;
  • Payment module;
  • Localization for Poland and Spain.

As a result, the customer has obtained an easily available and ready-to-use advanced app following the best practices. It can be used via smart TVs based on Tizen (Samsung TV), WebOS (LG TV), and Android TV. Just as the customer wanted, it broadcasts both streamed live sports events and on-demand videos to fans – for example, matches and games that have already been held. Other sorts of relevant video content related to sports can also be shown with ease.

Also, in full conformity with the customer's wishes, the app features the entire range of requested functionalities, encompassing time-shifting, pause, personal video recording or NPVR, FF/RW, integrations with the online store, and more.

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