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Web-Based Solution for a Global Manufacturer
About the company
Andersen’s customer, in this business case, was a regional branch of a globally active manufacturer of electronic products and solutions for consumer, business, and industrial needs. By employing innovative technologies, the company provides not just products but integrated solutions that make life simpler, more convenient, and energy-efficient for a wide range of users.
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Business Context
The project focused on meeting the digital marketing needs of a manufacturing company. Specifically, we were tasked with delivering a product selection module. The software was intended for use by manufacturers, distributors, consultants, contractors, end-users, and dealers of ventilation fans. It also needed to integrate seamlessly with existing business processes and enhance operational efficiency.
Challenges
The web application development for this manufacturing company's business case entailed a clear set of technical challenges:
- Legacy-to-web migration. Moving the Windows-based app to a modern, browser-based platform without sacrificing speed or features;
- Site integration. Embedding the new web app into both corporate websites so users enjoy one seamless interface across brands;
- User-first interface. Designing an intuitive UI that lets visitors enter criteria, view filtered results, and print details with a click;
- Core-logic refinement. Preserving and fine-tuning the filtering engine so every query returns the right products;
- Scalability and performance. Optimizing the solution for high traffic and for all devices, ensuring fast load times and smooth operation;
- Security, compliance, and upkeep. Protecting data, meeting web standards, and establishing continuous monitoring, updates, and support.
About the project
The project was initiated to fix fragmented user journeys and inefficient digital marketing tools spread across two interconnected corporate websites. The legacy product-selection module slowed down searches, lacked UX consistency, and weakened both brands’ SEO performance.
To address these issues, Andersen delivered a web app for manufacturing-specific digital marketing needs that would provide a consistent UX, streamline product filtering, and give the rebuilt pages a solid SEO foundation. This centralized browser-based solution unified the client experience across both brands’ sites and significantly improved marketing performance and discoverability.
Built using modern web technologies, this web app for manufacturing ensures high performance, cross-device accessibility, and long-term scalability. It was designed to support marketing-driven product discovery, improve user engagement, and enable smooth client journeys. An overhauled UI empowers users to search, filter, compare, generate reports, and print product details quickly and intuitively.
The app features a marketing-optimized landing page, enhanced product-selection module, engineering calculators, category navigation, video slider, FAQ section, searchable and filterable product pages, detailed product sheets, report generation tools, product comparison capabilities, a “Where to Buy” page with Google Maps integration, and a robust CMS for managing content, specifications, locations, users, and global themes.
Post-MVP enhancements include advanced sorting by air volume values and Google Analytics integration, enabling continuous marketing performance optimization and data-driven decision-making.
Front-End:
JavaScript, HTML, CSS.
Back-End:
PHP, Azure SQL.
Others:
WordPress, Azure DevOps Server.
App functionality
1. Landing page:
- Product Selection section;
- Engineering tools (calculations);
- Product Categories section;
- Video slider;
- FAQ.
2. Products page:
- Filters;
- Search results display;
- Product details view;
- Report generation;
- Product comparison.
3. "Where to Buy" page:
- Google Maps integration.
4. Content management system (CMS):
- CRUD content;
- Manage category specifications;
- Manage location configurations;
- Manage shop configurations;
- User management;
- Global theme settings.
Solution
The resulting web app, built for manufacturing-specific digital marketing needs, includes:
- Product-selection module with filters, reporting, and comparisons;
- Engineering tools for calculations;
- Google Maps integration for store locations;
- Full-featured CMS to manage content, categories, shops, users, and theme settings.
Post-MVP enhancements include improved sorting by air volume values and Google Analytics integration.
Project results
The solution fulfills the manufacturer’s digital marketing needs by:
- Unifying previously separate product selection systems into a single, streamlined web app;
- Boosting performance, scalability, and cross-device accessibility;
- Providing an intuitive user experience and robust admin tools that cut operational overhead;
- Improving SEO visibility across all 26 key metrics to ensure flawless searchability;
- Setting up Google Analytics 4 and configuring all necessary dashboards to provide deep insights into visitor behavior;
- Following the SEO optimization, organic performance saw significant growth in visibility, traffic, and authority.
All project objectives were achieved, resulting in a modern, efficient, and easily maintainable platform for both clients and administrators.
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