Mobile App for a Premium Glassware Manufacturer
About the client
Andersen was contracted by a distinguished family-owned European manufacturer of premium glassware. Active on a global scale, they approached us to leverage digital technologies to reinforce their market leadership and support global expansion. Specifically, they requested our React Native mobile app development services.
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Business Context
Andersen was asked to engineer a mobile app for a premium glassware manufacturer serving an international audience. Our role was to translate the customer's business goals into a fully functional mobile application that would not only showcase the craftsmanship and heritage of their glassware but also offer interactive experiences for users.
Challenges
Andersen’s React Native mobile app development services were leveraged to tackle the following challenges:
- Differentiating the customer in a saturated and competitive niche;
- Ensuring seamless access to product information for a diverse global audience;
- Enhancing the museum tour experience despite a limited number of human guides;
- Preventing user churn after purchasing or visiting the museum by offering long-term value;
- Addressing the technical complexities of integrating new features not available on the website.
Project overview
This initiative focused on crafting a multifunctional mobile application to strengthen the customer’s connection with its diverse customer base and support its global expansion strategy. The primary goal was to create an engaging platform where users could explore the brand’s unique wine glass collections and deepen their understanding of the customer’s craftsmanship.
The mobile app for this premium glassware manufacturer aimed to resolve several user-centric issues. It was expected to provide intuitive access to detailed information about each wine glass type, cater to event visitors through dynamic updates, and enhance the museum experience for guests exploring the customer’s heritage. Importantly, the project also addressed post-purchase engagement by offering features designed to retain users long after their initial interaction with the brand—a key step in fostering lasting client relationships.
About the project
The React Native mobile app development services fully met the customer's expectations. Andersen delivered a comprehensive mobile app that integrated several core features aligned with the customer’s business and user needs. The solution includes an extensive Wine Glass Guide, enabling users to browse various glass types—each accompanied by high-quality images and detailed usage information. This guide helps users select the perfect glassware for specific wines and occasions.
Another key component is the collections overview, where users can explore curated sets of glassware. A dynamic event calendar keeps users informed about upcoming events worldwide, allowing them to view details, locations, and ticket purchase links. The app also includes the All About RIEDEL section, designed to communicate the customer ’s values and build an emotional connection with both new and loyal clients.
Additionally, the self-guided Museum Tour feature allows visitors to navigate the customer’s museum independently by scanning QR codes that unlock audio and video content, complete with multilingual text support. Finally, a social media feed ensures users remain connected to the customer’s latest updates, news, and trends through integrated Instagram and YouTube content.
Front-end:
React Native, WebView, QR-code scanning (React Native modules), WCAG.
Back-end:
Strapi, Magnolia CMS, Instagram API, YouTube API.
Others:
AWS Set-up, GitLab, Apple Store, oogle Play Market, Meta Development Account.
App functionality
The mobile application delivered by Andersen features:
- A Wine Glass Guide with detailed information and high-quality images;
- Collections section exploring categorized product sets;
- A dynamic event calendar with filters and event details;
- Information highlighting the customer's values and legacy;
- A self-guided Museum Tour with QR code integration, audio, video, and multilingual text content;
- A social media feed showcasing Instagram and YouTube posts;
- A responsive home page aggregating key highlights for easy navigation.
Solution
Andersen implemented several strategic solutions focused on accessibility, engagement, and seamless integration. Recognizing the need for efficient content delivery, the team migrated from Magnolia to Strapi, enabling flexible content management for both the glass guide and museum tour while decoupling the app from the corporate website.
Given the global audience and varying Internet connectivity, the mobile app for this premium glassware manufacturer was optimized to provide fast access to key features—particularly the Wine Glass Guide—even under limited network conditions. The team placed special emphasis on user experience, ensuring intuitive navigation for a diverse audience, from casual visitors to wine experts.
To enrich the museum experience, we developed a QR-based system unlocking multimedia content—audio, video, and text—in both English and German. This addressed the limited availability of human guides and ensured a more inclusive experience. By building on React Native for cross-platform compatibility and integrating smoothly with Strapi APIs, our team delivered a scalable, maintainable solution that is ready for future enhancements, including user accounts, membership programs, and event feedback features.
Project results
As a result of our work, the customer has obtained a robust, user-friendly mobile application that effectively supports their global marketing and engagement strategies.
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