Marketing analytics platform image

Marketing Analytics Platform

Web application that analyses customers’ behavior

Efficient Marketing solution for real professionals

Project ROI

After 6 months from release, we usually ask customers about the financial results of a project to make sure we did our job well

110%

Project timeline

Andersen team has spent more than 280 hours every week on the development of this solution

2 weeks ahead of schedule

Global coverage

The web application is used around the world

21 countries

About the project

Our client’s initiative was to launch a new market research and analytical tool that would help the retail businesses to optimize the performance of sales and marketing activities. It was the first time for the client to assign the application development to the outsourcing company. We faced the task to build a geomarketing solution using location intelligence to meet business requirements.

Industry

E-commerce

Duration

12 months

Team size

8 developers

Tech Stack

Angular, PHP, Symfony

Project Results

Nowadays, customer behavior analytics is a key to understand, engage, and retain customers. We released the product that helped companies streamline the process of decision-making using insights gained from real data, improve customer experiences and marketing campaigns effectiveness and encourage sales, and add-on purchases.

88%

Satisfaction rate

31%

Performance optimization

2.2%

Market share growth

Client’s feedback

SMB, enterprise and startup clients return to us because they’re happy with our work. Here’s what they say about Andersen.
John Specter
Hilda Randall Business relationship manager

Andersen was a great business partner to work with. Its team provided expert advice on all phases of the development life cycle, were extremely supportive and responsive to all the queries and delivered the high-quality market product.