Web application that analyses customers’ behavior
After 6 months from release, we usually ask customers about the financial results of a project to make sure we did our job well
Andersen team has spent more than 280 hours every week on the development of this solution
The web application is used around the world
Our client’s initiative was to launch a new market research and analytical tool that would help the retail businesses to optimize the performance of sales and marketing activities. It was the first time for the client to assign the application development to the outsourcing company. We faced the task to build a geomarketing solution using location intelligence to meet business requirements.
Industry
E-commerce
Duration
12 months
Team size
8 developers
Tech Stack
Angular, PHP, Symfony
The customer came to us with the ready-made templates of the software design. At the very start of the cooperation, we conducted a thorough study of the customer’s idea and the suggested software mock-up. Then, together with the customer, we elaborated the final concept of an interface for the future product.
The result of joint efforts is the most convenient interface based on the customer’s idea and Andersen’s expertise. Together, we chose a white background, gentle but at the same time contrast colors, simple minimalistic icons, a necessary minimum of buttons, checkboxes, and imputes.
After launching the application, the user sees a dashboard with four widgets, which ensures the quick start of work. These widgets are notifications about recent events, a block with maps created recently, lists of simulations and points of sales.
Clicking on a Recent maps widget, the user goes to Maps-list divided into two blocks. The left block suggests the client create and add a new map; on the right block, there is a list of all user’s maps, as well as filters so that the needed map can be found within few seconds.
Here, a suitable place for opening a new POS can be chosen. Next to the map, there is a tools panel that allows for applying various layers on a selected area, which show such important details as the local population, children, income, traffic, malls, car parks, tourist attractions, etc. Besides, the functionality gives the possibility to switch the display mode from cartographic to satellite one.
The main feature of the application is a modeling of the potential turnover of the chosen point. After defining the promising place and setting all the necessary parameters such as layers and distance, the user can get a report on the potential annual turnover of the given POS. Therefore, the application eliminates the necessity to gather statistical data and generate the corresponding report manually.
A list of all points of sales belonging to the user's enterprise. The list is divided into several columns depending on the status of a POS: those defined as goals, those being worked on, those that are about to open, and those that were not opened for some reason.
Clicking on a pinpoint on the map, the user sees the detailed information about the given point of sale.
Nowadays, customer behavior analytics is a key to understand, engage, and retain customers. We released the product that helped companies streamline the process of decision-making using insights gained from real data, improve customer experiences and marketing campaigns effectiveness and encourage sales, and add-on purchases.
SMB, enterprise and startup clients return to us because they’re happy with our work. Here’s what they say about Andersen.
Andersen was a great business partner to work with. Its team provided expert advice on all phases of the development life cycle, were extremely supportive and responsive to all the queries and delivered the high-quality market product.
