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Marketing Analytics Platform image

Marketing Analytics Platform

Web application that analyses customers’ behavior

case icon

Efficient Marketing solution for real professionals

Project ROI

After 6 months from release, we usually ask customers about the financial results of a project to make sure we did our job well

110 %

Project timeline

Andersen team has spent more than 280 hours every week on the development of this solution

2
weeks ahead of schedule

Global coverage

The web application is used around the world

21
countries

About the project

Our client’s initiative was to launch a new market research and analytical tool that would help the retail businesses to optimize the performance of sales and marketing activities. It was the first time for the client to assign the application development to the outsourcing company. We faced the task to build a geomarketing solution using location intelligence to meet business requirements.

Industry

E-commerce

Duration

12 months

Team size

8 developers

Tech Stack

Angular, PHP, Symfony

Visual concept

UX-research

The customer came to us with the ready-made templates of the software design. At the very start of the cooperation, we conducted a thorough study of the customer’s idea and the suggested software mock-up. Then, together with the customer, we elaborated the final concept of an interface for the future product.

UI-system

The result of joint efforts is the most convenient interface based on the customer’s idea and Andersen’s expertise. Together, we chose a white background, gentle but at the same time contrast colors, simple minimalistic icons, a necessary minimum of buttons, checkboxes, and imputes.

Colors

Colors image

Buttons

Buttons image

Checkboxes and radio buttons

Checkboxes and radio buttons image

Icons

Icons image

Inputs

Inputs image

Notifications

Notifications image

System popups

System popups image

Main pages

Dashboard

After launching the application, the user sees a dashboard with four widgets, which ensures the quick start of work. These widgets are notifications about recent events, a block with maps created recently, lists of simulations and points of sales.

Dashboard image

Maps list

Clicking on a Recent maps widget, the user goes to Maps-list divided into two blocks. The left block suggests the client create and add a new map; on the right block, there is a list of all user’s maps, as well as filters so that the needed map can be found within few seconds.

Maps list image

Map

Here, a suitable place for opening a new POS can be chosen. Next to the map, there is a tools panel that allows for applying various layers on a selected area, which show such important details as the local population, children, income, traffic, malls, car parks, tourist attractions, etc. Besides, the functionality gives the possibility to switch the display mode from cartographic to satellite one.

Map image

Simulation

The main feature of the application is a modeling of the potential turnover of the chosen point. After defining the promising place and setting all the necessary parameters such as layers and distance, the user can get a report on the potential annual turnover of the given POS. Therefore, the application eliminates the necessity to gather statistical data and generate the corresponding report manually.

Simulation image

Several pages

My networking points

A list of all points of sales belonging to the user's enterprise. The list is divided into several columns depending on the status of a POS: those defined as goals, those being worked on, those that are about to open, and those that were not opened for some reason.

Short view

Clicking on a pinpoint on the map, the user sees the detailed information about the given point of sale.

Short view image

Project Results

Nowadays, customer behavior analytics is a key to understand, engage, and retain customers. We released the product that helped companies streamline the process of decision-making using insights gained from real data, improve customer experiences and marketing campaigns effectiveness and encourage sales, and add-on purchases.

88%

Satisfaction rate

31%

Performance optimization

2.2%

Market share growth

Client’s feedback

SMB, enterprise and startup clients return to us because they’re happy with our work. Here’s what they say about Andersen.

Hilda Randall
Hilda Randall Business relationship manager

Andersen was a great business partner to work with. Its team provided expert advice on all phases of the development life cycle, were extremely supportive and responsive to all the queries and delivered the high-quality market product.