PPC Management Services
Andersen is a PPC management company with 10+ years in digital advertising and millions in ad spend managed across Google Ads, Meta Ads, and LinkedIn. We deliver pay and PPC management services for SaaS, FinTech, HealthTech, eCommerce, logistics, and enterprise companies worldwide.
Expert PPC management company with Google Partner certification.
PPC challenges we help resolve
Budget spent with no clear return
Ad spend grows month over month, but it is unclear which campaigns, keywords, or channels actually generate revenue or qualified leads.
Low-quality leads from paid traffic
Clicks increase, but incoming leads do not match the target audience, resulting in wasted sales effort and poor conversion to opportunities.
Rising cost per lead and acquisition
Competition, inefficient bidding strategies, and unoptimized campaigns steadily drive up CPC and CPA without proportional growth in results.
Limited visibility into campaign performance
Reporting focuses on clicks and impressions, while meaningful business metrics — pipeline impact, ROI, and revenue contribution — remain unclear.
Disconnected analytics and CRM data
PPC platforms, analytics tools, and CRM systems operate in silos, making it difficult to track the full customer journey from ad click to deal.
Campaigns that don't scale with growth
Initial setups work at small volumes, but performance drops as budgets increase due to structural limitations and lack of long-term optimization.
KPI-driven performance framework
Our PPC management methodology centers on four primary performance indicators, ensuring every optimization decision is supported by data.
ROAS governance
Return on ad spend tracking ensures revenue efficiency across all ad campaigns and channels.
CPA optimization
Cost per acquisition discipline through structured bid strategies and audience targeting.
CPC management
Traffic cost control via keyword optimization, quality score improvements, and bid adjustments.
CRO
Conversion rate optimization through funnel testing frameworks that systematically increase conversion rates.
Andersen PPC management services
We audit your PPC account to identify structural inefficiencies, wasted ad spend, and tracking gaps. The output is a prioritized roadmap showing exactly where budget is lost and how to recover it — so every dollar of your PPC budget works toward qualified leads and sales.
What the audit covers:
- Account structure and ad group architecture review;
- CPC trend analysis and keyword list efficiency evaluation;
- Negative keywords audit and search term hygiene check;
- Conversion tracking validation (GA4, CRM events, pixel);
- Executive audit report with a prioritized optimization roadmap.
We build data-backed PPC strategies tied to your business type, sales cycle, and acquisition economics. Every plan includes keyword research, audience segmentation, budget allocation by channel, and clear KPI targets — ensuring your PPC campaign drives measurable business growth.
Strategy deliverables:
- Competitive landscape and share-of-voice analysis;
- Keyword research, keyword list build, and match-type strategy;
- Bid strategy modeling and audience segmentation design;
- PPC budget allocation and ROAS/CPA scenario planning;
- KPI framework and performance governance setup.
We handle end-to-end campaign setup across Google Ads, Meta Ads, and LinkedIn — from account setup and ad group structuring to ad copy creation and landing page alignment. Every campaign launches with clean tracking, testing, and a measurement plan for high quality leads.
Setup includes:
- Account setup, campaign architecture, and ad group structuring;
- Ad copy and creative development aligned with search intent;
- Landing page recommendations for conversion rate optimization;
Our PPC specialists manage your ad campaigns on a continuous basis — adjusting bids, refining negative keywords, testing ad copy, and scaling what performs. Every optimization cycle reduces cost per acquisition and drives more revenue from your existing ad spend.
Ongoing optimization activities:
- CPC stabilization through bid strategy refinement;
- Negative keyword expansion and search term management;
- Ad copy A/B testing and creative refresh cycles;
- Ad placement analysis and budget reallocation;
- Monthly executive reporting with clear communication on performance.
Accurate measurement is the foundation of every successful PPC campaign. We implement validated conversion tracking across all ad platforms, connecting website events, form fills, and CRM data so you see exactly which campaigns generate qualified leads and revenue.
Tracking and analytics scope:
- GA4 event configuration and cross-domain tracking;
- Ad platform conversion pixel setup and server-side tagging;
- CRM integration for closed-loop lead attribution;
- Custom dashboard with real-time campaign performance metrics;
- Attribution modeling and cross-channel contribution analysis.
Meet our expert
Daniil Khatskevich
Head of Marketing Services
$1M+
monthly ad spend
100+
initiatives driven to success
10+
years in marketing
Daniil advances our measurable marketing impact, based on strategy, data, and his profound and multi-faceted product expertise.
- Proven performance across B2B, SaaS, and eCommerce;
- Full-cycle marketing leadership, from strategy to performance;
- Market entry, optimization, and sustainable growth expertise.
Types of PPC advertising we manage
We manage all major pay per click PPC ad formats across search engines, social platforms, and the display network — selecting the right channel mix for your industry and business goals.
Pay-Per-Click management case studies
Selected examples from our pay per click advertising and management portfolio. Client names are withheld under NDA; results are based on verified campaign data from real clients.
FinTech SaaS — 340% ROAS improvement
A European FinTech platform (under NDA) needed to scale B2B lead generation while keeping CPA below €85. We restructured their Google Ads account, deployed Performance Max campaigns, and implemented CRM-based conversion tracking. Within 4 months: return on ad spend improved by 340%, CPA dropped by 47%, and monthly qualified leads increased from 120 to 410.
Logistics enterprise — cross-channel acquisition
A US-based logistics company (under NDA) required a unified paid media strategy across Google Ads and LinkedIn Ads targeting enterprise decision-makers. We built ABM-aligned ad campaigns with sequential retargeting. Result: 62% reduction in CPC, 2.8x increase in conversion rates, and $2.1M in attributed pipeline within two quarters.
HealthTech marketplace — CPA reduction at scale
A global HealthTech marketplace (under NDA) faced CPA volatility across 12 regional markets. We conducted a full PPC audit, restructured bid strategies by geography, and deployed Meta Ads remarketing campaigns. Result: 53% CPA reduction, 189% increase in conversion volume, and stable return on ad spend of 4.2x across all markets.
EdTech platform — LinkedIn Ads B2B pipeline
An EdTech enterprise (under NDA) needed to reach C-suite and HR decision-makers in the DACH region. We engineered LinkedIn ad campaigns with precise targeting, A/B-tested ad copy sequences, and CRM integration. The campaigns generated 280+ marketing qualified leads in 3 months, with a 38% reduction in cost per lead compared to their previous PPC agency.
Why choose Andersen for PPC
What sets our PPC management firm apart: governance, technology, and a partnership model built for long-term growth.
Dedicated account and strategy support
Every client gets a dedicated account manager and a team of PPC specialists who own your campaign performance end-to-end. You receive clear communication through weekly syncs, monthly executive reports, and direct access to the team managing your PPC account — no layers, no delays.
Enterprise-grade campaign expertise
We manage complex, multi-channel PPC campaigns across Google Ads, Meta, and LinkedIn at enterprise scale. Our media management covers advanced bid strategies, cross-platform attribution, custom strategies for each ad platform, and budget governance that protects your ad spend while driving client success.
Custom solutions for complex needs
No long term contracts or one-size-fits-all packages. We design custom strategies around your business type, industry, fee structure, and growth targets. Whether you need PPC marketing for lead generation, eCommerce sales, or brand awareness — our approach scales with you and adapts as your business evolves.
FAQ
PPC management services — also referred to as PPC advertising services — cover the full lifecycle of pay-per-click advertising campaigns on your behalf. This typically includes:
- PPC audit and gap analysis
- Keyword research and keyword list development
- Campaign setup, ad copy creation, and landing page recommendations
- Bid management, negative keywords optimization, and budget control
- Conversion tracking, analytics, and monthly reporting
Get a free PPC management proposal
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Customers who trust us
