Samsung - Application for Smart TVs image

Samsung - Application for Smart TVs

Development of an application for a wide range of TV models

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The application for watching video content on Smart TVs

Project ROI

After 6 months from release, we usually ask customers about the financial results of a project to make sure we did our job well

121 %

Project timeline

Andersen team has spent more than 480 hours every week on the development of this solution

weeks ahead of schedule

Application speed optimization

As most TVs have limited performance, optimization of video download speed was crucial in making the application user-friendly

45 %

About the project

An affiliate that produces equipment for Samsung appealed to Andersen’s team for the implementation of an innovative entertainment solution. The solution was intended to improve the user experience of Samsung’s customers who use Samsung’s smart TVs. The main task was to enable users to get video content on any device quickly, look through television programs, and manage their own TV via remote control.




25 months

Team size

11 developers


Swift, Java, JS, .NET, C++

Project Results

After the launch of the application, sales of customer’s TVs increased by 1.1%. In this respect, almost 4% of clients started to use the application on their smart TVs as the main. In 6 months since the app was launched, the customer satisfaction score reached 83%.


Satisfaction rate


New users


Customer market share growth

Client’s feedback

SMB, enterprise, and startup clients return to us because they’re happy with our work. Here’s what they say about Andersen

John Specter
John Specter Deputy Director at

There were some difficulties at the start of the project because we had to spend much time on requirements elicitation. But then Andersen suggested us to add a business analyst and the job went well. Finally, I was able to focus on business objectives instead of project control. Andersen showed us how can outsource vendors develop an expensive solution with high quality.

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