Europe's largest consumer electronics retailer, with over 750 stores and millions of happy customers.
Media Markt is Europe’s largest consumer electronics retailer, with more 750 locations across the continent. Within Russia, the brand has dozens of outlets, but offers internet sales through a single unified online store. This posed a problem, as the vast distances between each physical store caused logistical difficulties and the company needed a technical solution to aggregate the product and stock-level data from each location in real-time.
The company also wanted to use its increasing web presence to gather customer feedback to improve its loyalty programme, and streamline its recruitment process with the introduction of an online careers portal.
Meanwhile, in the company’s physical stores, the self-service terminals were slow, complex, and unpopular with customers. The machines were in need of a software refresh and new user interface to simplify the shopping experience.
We were entrusted with four main tasks:
Implement a solution to aggregate product and stock information from the company’s retail outlets for their internal portal and online store
Create a system of surveys and questionnaires to collect customer data and improve the company’s existing loyalty programme
Software development for self-service terminals
Development and launch a recruitment portal
After thorough selection process, Media Markt decided to partner with Andersen, based on our team’s professional expertise and previous experience in the retail sector working with companies such as the X5 Retail Group.
The previous software for the self-service terminals were difficult to use, and customers often had to call on members of staff for assistance. Our developers created a new user-friendly interface that reduces the overall number of steps needed to make purchases, book deliveries, and streamlines the overall payment process.
Our developers integrated a system of surveys into the existing loyalty programme, and incentivised customers to complete the questionnaires by offering them reward points that could be redeemed as discounts on future purchases. Data from these surveys is combined with each customer’s purchase history, search requests, and other information to create a more personalised experience and offer them targeted discounts and sale notifications.
To demonstrate the benefits of working for Media Markt to potential employees, our team worked with the company to develop an online recruitment portal. The website displays current vacancies with filters for role and location, and candidates can apply for roles by filling out an online form and attaching their CV or linking to an online resume.
Increase in the number of sales
Updating self-service terminals
Number of the new improved loyalty programme
Number of applicants
Service development – 4550 hours
Software for terminals – 300 hours
Polls and quizzes – 300 hours
Recruiting site – 900 hours
Testing – 1220 hours
Currently, our cooperation with Media Markt continues in new joint projects.
Chairman of the Board of Directors
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